Virtual Cellar Door Experiences
If you are like 99% of our winery clients, you didn’t join the wine industry to run virtual events!
We love running virtual events.
We began by selling friends’ wine in China in 2018, and realized that brand sales growth was driven by quality samples. We developed proprietary processes and technology to create these samples at scale, delivering all over mainland China, USA, Australia and New Zealand.
200+
Wineries we’ve worked with
100,000+
True to Taste Samples Delivered
500+
Events
Our clients are using virtual tastings to…
Engage with wine clubs
Encourage new wine clubs members
Vintage releases
New product releases
Reengage with with visitors who may not be able to return physically
Meet the winemaker evenings
Whatever your reason for running a virtual event…You only need to do these 3 things
Select the wines you want to showcase
Deliver the wine to Trust in Taste
Have your winemaker or presenter on a laptop
You only need to do 3 things, we do everything else!
3o Days before event
Select the wines you want to showcase
Our experienced virtual event designers produce proven marketing material and booking engine so you do not have to worry about the process.
Trust in Taste will recreate your labels with all the appropriate regulatory wording. We can also do blind tasting labels for virtual blind tastings.
21 days before event
Deliver the wine to Trust in Taste
We take delivery of your wines in our local temperature-controlled warehouses.
You will get approximately 14 x 50ml or 7x 100ml samples from a 750ml bottle.
If you want anything extra marketing items included in the kits we can provide it or else you can deliver it.
10 days before event
Our winemakers do a sensory test on your wine to make sure it is at its best taste before we start our process.
We decant your wine in a special inert environment and rebottle in unique 50/100ml sample bottles.
We recreate your labels on the sample bottles and provide beautiful packaging which protects the wine.
We use ship direct to your consumers using specialised freight services to ensure rapid transit times and handle all shipping and delivery enquiries.
Your wine will be good for 21 days after delivery to the consumer.
Event Day!
Have your winemaker or presenter on a laptop
Our team of event specialists provide:
- The Taste2Buy platform for streaming the event
- A host (either wine educator or personality)
- An event producer and a chat moderator to run your event from behind the scenes
- Interactive tools to engage your consumers and collect their comments on your wines
- A path to purchase so consumers can order your products while they are enjoying the tasting
Ready to get started?
Contact us to get started on your virtual cellar door experience.
Taste2Buy™ Marketing Service
We create a marketing campaign for you to promote your event to your consumers.
The Live Taste2Buy™ engagement platform
Our producer makes sure the presenter sees the questions asked by consumers
You can use comments collected from the event as social proof in your marketing materials!
We collect feedback as the tasting occurs
We can keep the chat engaged and answer questions as you present
On Demand Taste2Buy™ engagement platform
Sam the avatar walks the consumer through the tasting step by step
You can have your winemaker introduce each wine as it is tasted
The avatar collects feedback as the tasting occurs
Based on each consumer’s feedback to each wine we provide a prefilled shopping cart
The Taste2Buy™ engagement platform
We collect detailed feedback live as customers taste
This is excellent for engagement, feedback and provides amazing marketing endorsements
Based on answers given as they taste consumers are directed to a customised, prefilled shopping cart to make purchasing wines and extra events simple
Product Pricing
Most of our clients include our costs in the retail price. For example, retail at $99 and you only need to sell 80 units to breakeven.
Taste2Buy™ engagement platform
$ 3000
6 Bottle Pack Delivered to any address in:
USA $65USD
Australia $65AUD
China ¥288CNY
Sustainability
Because consumers really care about the planet
Both bottle and box are 100% recyclable
Non breakable = less wasted wine and packaging
PET is 6.5x lighter than glass = massively reduced carbon miles
Small format = less waste of wine (water resources)
Integrity
Because your consumers are the most discerning wine tasters on the planet
PET with oxygen barrier to prevent oxidization
PET with oxygen barrier to prevent oxidization
Extensively tested and used by 100+ wineries and over 100,000+ consumers
What the experts have to say about Trust in Taste
Dragon Phoenix clients are the most discerning wine tasters in China, so it is vital we provide the highest quality wine experience. Trust in Taste has supplied samples to our clients all over China and I have no hesitation endorsing the quality of their sampling technology.
Fongyee Walker MW
China’s first Master of Wine and co-founder of Dragon Phoenix Wine Consulting
The Institute of Masters of Wine remains the most respected wine authority in the world because of our obsession with quality in the education of each MW. To deliver this education remotely we needed a partner who held these same quality ideals. After a rigorous testing process we were pleased to select Trust in Taste to deliver wine samples to our aspiring Masters of Wine in Australasia.
Adrian Garforth MW
Executive Director and Former Chair of the Institute of Masters of Wine
